In the post-Beijing Olympics era, sports are becoming more and more popular, and the public is paying increasing attention to scientific fitness and nutrition. Scientific fitness is inseparable from sports nutrition, but for ordinary people, how can we supplement reasonable nutrition? The answer to this question was found at the Compet press conference on February 26.
On the occasion of the New Year, "opening up a new world of health" - the 2010 Kangbit Mass Nutrition Strategy and New Product Launch Conference was held in Beijing. The opening video illustrates the development history of Beijing Kangbit Sports Technology Co., Ltd. for more than 10 years. As early as the beginning of its business, Kangbite began to serve many national teams, accompanying the elites of competitive sports along the way, creating a new look for China's sports nutrition industry that is changing with each passing day. This press conference also announced that Kangbite, a leading sports nutrition company, has embarked on a new journey and begun to contribute to the take-off of China's public health and nutrition industry.
Bai Houzeng, chairman and general manager of Kangbite, said: "We will use professional technology to develop healthy and nutritious food for the public, and use a solution-based service platform to enter the customer value chain. Rather than saying that we have found a feeling, it is better to say that we Catching up with the great era, China's economy continues to develop rapidly, and Chinese people are paying more and more attention to the quality of life and life health. Therefore, it is appropriate for Combit to contribute the technology accumulated by serving professional sports people to the public health cause. ” p>
"Today, we want to convey the message that Kangbite will move from professionalism to the public and to a broader market." Bai Houzeng said, "If Kangbite opened a new era of sports nutrition in China in the past 10 years, then , in the next 10 years, Kangbite will work hard to open up a new world of health nutrition for the Chinese public.”
The presence of Olympic champions Xing Huina and Wu Jingyu undoubtedly ignited the passion of the audience. Xing Huina said: "I have known Kangbit since I joined the national training team in 2003. Over the years, Kangbit's products have always accompanied me in the training process, allowing me to maintain good energy and physical fitness to meet one after another. Challenge. Now that Combit can be enjoyed by the public, it is something worth celebrating. ”
Wu Jingyu also said: "Kangbit has been serving the national team for nearly ten years. It is a very trustworthy brand and a real 'nutritionist' for the national team. We are all beneficiaries. Now Kangbit has developed More mass products allow more friends to enjoy the professional treatment that only the national team can enjoy. It is a very happy thing to contribute to the health of everyone. We want to be a part of that too.”
Professor Yang Zeyi, chairman of the Sports Nutrition Food Branch of the Chinese Society of Food Science and chief expert of Combit, said: "From today onwards, domestic consumers can enjoy the health and nutrition products and services of 'professional health and nutrition experts'." His analysis pointed out that it is imperative for the sports nutrition industry to expand into the public health and nutrition market; at the same time, after more than ten years of development, the domestic sports nutrition industry has the strength to deeply expand the domestic public health and nutrition market.
Based on the goal of allowing more people to enjoy Kangbit’s healthy and nutritious food, on this day, a brand new VI visual identity system also “debuted” - with the three orange letters of “CPT” (the English name of Kangbit) abbreviation) as the theme, with a green line symbolizing life and vitality underneath. The new brand logo is more concise, fashionable and international. In order to cooperate with the "pan-sports" public health and nutritional food, Kangbite has formulated a unique five-ring strategy to provide popular health and nutrition solutions for urban people.
At the end of the press conference, guests from all walks of life lit up the "fire of vitality" of Combit, which also symbolizes the vitality of public health and nutrition. This flame will surely be passed to every corner.